Logo, Tagline, Corporate Stationery, Brand Guidelines
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
I help businesses with intelligent, workable solutions for brand building.
I am a creative powerhouse, driven by quality, and motivated to ideate and conceptualise the best design solution, whether it be a simple logo, curation of a tagline, branding an entire range of products, creating cohesive & innovative packaging, designing a large-scale event, or creating a website. I strive to provide excellence in everything I do.
I have been in the branding, advertising and marketing industry for over 28 years and have never ceased to be amazed by how creativity can be used to tap into people’s emotions. My diverse background has given me unique solutions for every project. No matter the challenge, I always find a way to develop a creative solution that derives excellent results. My clients love my unique approach, and I have always been able to help them achieve their branding, advertising and marketing goals.
Building Brands. Creating Impact.
We understand. We target. And the brand success story begins!
In an ever-changing, uncertain, and driven by consumer expectations, brands must evolve in unison with the vacillating culture to make a meaningful effect.
Portrait Advertisiing has been growing brands and businesses through its borderless creativity since 2001. We build on that legacy through our unwavering work ethic, dynamic philosophy, and an ever-growing desire to spark a creative revolution. In the two decades since, we have grown at an exponential rate.
Today Portratt is one of India’s most robust creative agencies. Driven by our creative storytelling, inclusive thinking, and diverse perspectives, we have earned a reputation for inventive ideas that achieve results.
Whether it’s a well-established company or a start-up, we ideate and create professional and eye-catching collaterals which help boost your brand and make it recognisable!
We help entrepreneurs to develop their ideas into strategies. We believe that a journey of a thousand miles begins with a single step, and we help you take that first step.
Bring your business to the next level with creative and innovative solutions! Look no further because here we are. We provide quality services to help you achieve your goals.
By using the best practices, we ensure that your website is seen among your target audience on the first page of Google and that you are crushing the competition.
Our team is a specialist in result-oriented web development, which looks fantastic. We help you to transform your business to the next level and achieve all your targets to grow as a brand.
Our team has a proven track record of managing successful global events. Our management skills and vast experience make us the perfect choice for your next event.
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
So, just like identifying stocks with growth potential, pinpointing toxic stocks and offloading them at the right time is crucial to guard one’s portfolio from big losses or make profits by short selling them.
Heska Corporation HSKA, Tandem Diabetes Care, Inc. TNDM, Credit Suisse Group CS,Zalando SE ZLNDY and Las Vegas Sands LVS are a few such toxic stocks.Screening Criteria
Through a wide variety of mobile applications
A strategy is a general plan to achieve one or more long-term.
UI/UX Design, Art Direction, A design is a plan or specification for art.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commod viverra maecenas accumsan lacus vel facilisis. ut labore et dolore magna aliqua.
However, if you can precisely spot such toxic stocks, you may gain by resorting to an investing strategy called short selling. This strategy allows one to sell a stock first and then buy it when the price falls.
While short selling excels in bear markets, it typically loses money in bull markets.
So, just like identifying stocks with growth potential, pinpointing toxic stocks and offloading them at the right time is crucial to guard one’s portfolio from big losses or make profits by short selling them. Heska Corporation HSKA, Tandem Diabetes Care, Inc. TNDM, Credit Suisse Group CS,Zalando SE ZLNDY and Las Vegas Sands LVS are a few such toxic stocks.Screening Criteria
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
A strategy is a general plan to achieve one or more long-term.
UI/UX Design, Art Direction, A design is a plan or specification for art.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commod viverra maecenas accumsan lacus vel facilisis. ut labore et dolore magna aliqua.
There are always some stocks, which illusively scale lofty heights in a given time period. However, the good show doesn’t last for these overblown toxic stocks as their current price is not justified by their fundamental strength.
Toxic companies are usually characterized by huge debt loads and are vulnerable to external shocks. Accurately identifying such bloated stocks and getting rid of them at the right time can protect your portfolio.
Overpricing of these toxic stocks can be attributed to either an irrational enthusiasm surrounding them or some serious fundamental drawbacks. If you own such bubble stocks for an inordinate period of time, you are bound to see a massive erosion of wealth.
However, if you can precisely spot such toxic stocks, you may gain by resorting to an investing strategy called short selling. This strategy allows one to sell a stock first and then buy it when the price falls.
While short selling excels in bear markets, it typically loses money in bull markets.
So, just like identifying stocks with growth potential, pinpointing toxic stocks and offloading them at the right time is crucial to guard one’s portfolio from big losses or make profits by short selling them. Heska Corporation HSKA, Tandem Diabetes Care, Inc. TNDM, Credit Suisse Group CS,Zalando SE ZLNDY and Las Vegas Sands LVS are a few such toxic stocks.Screening Criteria
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
A strategy is a general plan to achieve one or more long-term.
UI/UX Design, Art Direction, A design is a plan or specification for art.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commod viverra maecenas accumsan lacus vel facilisis. ut labore et dolore magna aliqua.
There are always some stocks, which illusively scale lofty heights in a given time period. However, the good show doesn’t last for these overblown toxic stocks as their current price is not justified by their fundamental strength.
Toxic companies are usually characterized by huge debt loads and are vulnerable to external shocks. Accurately identifying such bloated stocks and getting rid of them at the right time can protect your portfolio.
Overpricing of these toxic stocks can be attributed to either an irrational enthusiasm surrounding them or some serious fundamental drawbacks. If you own such bubble stocks for an inordinate period of time, you are bound to see a massive erosion of wealth.
However, if you can precisely spot such toxic stocks, you may gain by resorting to an investing strategy called short selling. This strategy allows one to sell a stock first and then buy it when the price falls.
While short selling excels in bear markets, it typically loses money in bull markets.
So, just like identifying stocks with growth potential, pinpointing toxic stocks and offloading them at the right time is crucial to guard one’s portfolio from big losses or make profits by short selling them. Heska Corporation HSKA, Tandem Diabetes Care, Inc. TNDM, Credit Suisse Group CS,Zalando SE ZLNDY and Las Vegas Sands LVS are a few such toxic stocks.Screening Criteria
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
A strategy is a general plan to achieve one or more long-term.
UI/UX Design, Art Direction, A design is a plan or specification for art.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commod viverra maecenas accumsan lacus vel facilisis. ut labore et dolore magna aliqua.
There are always some stocks, which illusively scale lofty heights in a given time period. However, the good show doesn’t last for these overblown toxic stocks as their current price is not justified by their fundamental strength.
Toxic companies are usually characterized by huge debt loads and are vulnerable to external shocks. Accurately identifying such bloated stocks and getting rid of them at the right time can protect your portfolio.
Overpricing of these toxic stocks can be attributed to either an irrational enthusiasm surrounding them or some serious fundamental drawbacks. If you own such bubble stocks for an inordinate period of time, you are bound to see a massive erosion of wealth.
However, if you can precisely spot such toxic stocks, you may gain by resorting to an investing strategy called short selling. This strategy allows one to sell a stock first and then buy it when the price falls.
While short selling excels in bear markets, it typically loses money in bull markets.
So, just like identifying stocks with growth potential, pinpointing toxic stocks and offloading them at the right time is crucial to guard one’s portfolio from big losses or make profits by short selling them. Heska Corporation HSKA, Tandem Diabetes Care, Inc. TNDM, Credit Suisse Group CS,Zalando SE ZLNDY and Las Vegas Sands LVS are a few such toxic stocks.Screening Criteria
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
A strategy is a general plan to achieve one or more long-term.
UI/UX Design, Art Direction, A design is a plan or specification for art.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commod viverra maecenas accumsan lacus vel facilisis. ut labore et dolore magna aliqua.
There are always some stocks, which illusively scale lofty heights in a given time period. However, the good show doesn’t last for these overblown toxic stocks as their current price is not justified by their fundamental strength.
Toxic companies are usually characterized by huge debt loads and are vulnerable to external shocks. Accurately identifying such bloated stocks and getting rid of them at the right time can protect your portfolio.
Overpricing of these toxic stocks can be attributed to either an irrational enthusiasm surrounding them or some serious fundamental drawbacks. If you own such bubble stocks for an inordinate period of time, you are bound to see a massive erosion of wealth.
However, if you can precisely spot such toxic stocks, you may gain by resorting to an investing strategy called short selling. This strategy allows one to sell a stock first and then buy it when the price falls.
While short selling excels in bear markets, it typically loses money in bull markets.
So, just like identifying stocks with growth potential, pinpointing toxic stocks and offloading them at the right time is crucial to guard one’s portfolio from big losses or make profits by short selling them. Heska Corporation HSKA, Tandem Diabetes Care, Inc. TNDM, Credit Suisse Group CS,Zalando SE ZLNDY and Las Vegas Sands LVS are a few such toxic stocks.Screening Criteria
Here is a winning strategy that will help you to identify overhyped toxic stocks:
Most recent Debt/Equity Ratio greater than the median industry average: High debt/equity ratio implies high leverage. High leverage indicates a huge level of repayment that the company has to make in connection with the debt amount.
- Portratt Advertisiing
- Forum for Breast Cancer Protection
- Master Networking Programme (MNP)
- Federation of Motorsports Clubs of India
(FMSCI)
- PHD Chamber of Commerce and Industry
- Indian Importers Chamber of Commerce and Industry (IICCI)
Dr. Sarojini Naidu International Award for Working Women was constituted by Asian Academy of Arts in association with AAFT University of Media and Arts, International Chamber of Media and Entertainment Industry in 2015 to honour and appreciate all Women who have done commendable well in their respective fields and also supporting the society in different manners.
She is the Founder and Director at Portratt Advertisiing , a company that specializes in creating innovative and effective branding, advertising and communication solutions.
Tej Bandhu group published the first ever newspaper in India - Daily Tej (Urdu Language) FREE ADS, a classified paper, was a part of their group. This was a great opportunity to learn about advertising and she was able to achieve three to four times the monthly, quarterly, half-yearly, and annual targets.
Maruti Countrywide Auto Financials Company Limited is a non-banking financial company which financed Maruti Cars. When she was first hired, her employers gave up on her in just seven days due to her lack of communication skills. She asked for an additional seven days and then went above and beyond by exceeding expectations for the next thirty months. She was promoted three levels up and became a Manager in the Telemarketing department. Her target was to close five car finance cases, but she was able to close twenty-five to thirty cases instead.
She was hired by AAA, a television advertising agency, to launch their Print Media Division. Her team was able to take the turnover from Zero to 2 Crore in the span of only one year. However, she left the agency soon after as bigger things were awaiting her.
A company selling the holiday concept of Timeshare wherein they sold holiday memberships for 99 years. She was instrumental in generating high sales by selling memberships much beyond her targets.
BA Psychology is an undergraduate degree offered by universities and colleges across the world. It focuses on the study of human behavior and the mind. It introduces students to different branches of psychology like criminal psychology, social, counselling, behavioral, group etc.
Higher Secondary education or post-secondary education covers two phases on the International Standard Classification of Education scale.
Secondary education or post-primary education covers two phases on the International Standard Classification of Education scale.
It is an institution which aims at enhancing the creative potential of children by providing them with various activities, opportunities and a common platform to interact, experiment, create and perform according to their age, aptitude and ability. It offers a barrier-free environment with immense possibilities for innovation, minus any stress or strain.
She learnt to express her own self through the pictures she clicked. Her skill of keen eye of detail came into limelight and is an important part of her life from there on.
She did two semesters, was the topper of the first semester and was awarded 90% scholarship for the second semester and also for the third semester but she could not pursue it further due to some personal circumstances.
Her verbal and written communication skills were not up to the mark which was the requirement for the newly started business and that's how she decided to upgrade her skills by joining British Council.
When life came to a screeching halt. The ray of light came in the form of Paritosh Pathak’s workshop, New Rules of Professional Networking. The words, "without expecting anything in return, be genuine, give, and add value in everyone's life" will stay forever imprinted in her heart and mind. So impressed was she that she decided to join the one-year program- Master Network Program (MNP) to continue her metamorphosis.
She loves the solitude it offers to her when she is driving alone. So, try the road less traveled and see what you discover! Driving can be a fun and relaxing way to spend your free time, especially if you take the time to enjoy the experience.
She enjoys photography because it is a great way for her to express her feelings and ideas. By taking photos, she can capture moments and people in the time that she wants to remember forever.
Zentangle is a meditation art form and a great way to be creative and have fun. Not only does it help her to relieve stress, but also to relax and unwind. And like everyone knows, a relaxed mind is the powerhouse of ideas.
Pushing your limits, shaving seconds, learning from every obstacle, and sharing success and achievement. These are the things that make motorsports so exhilarating. It's the thrill of every second that keeps you coming back for more!
When detected early, breast cancer can be treated successfully and that is what people need to know. She has been passionately involved in creating this awareness amongst people via various forums and events.
Music affects her mood, elevates her spirit, and makes her experience different emotions. It is a sublime art that can touch her heart and soul and acts as a catharsis.
A hybrid workplace is one where employees are no longer tethered to their desks. They may work from home, a client’s office, or a coffee shop. While this workplace arrangement offers many benefits, managing performance can also be challenging.
According to a survey, only six in ten workers know what is expected of them, but this number drops to four in ten for those in hybrid or remote work situations.
Here are four innovative strategies for performance management in the hybrid workplace.
1. Defining performance management in the hybrid workplace.
Performance management has been redefined in the modern workplace. The days of the annual review are behind us, and employees are now managed in real-time through various tools and methods. It is no longer a one-time event but an ongoing process that is constantly tweaked and adjusted to ensure that employees meet the company’s goals.
There are many factors to consider when defining performance management in the hybrid workplace. The first is the type of company you work for. Is it a traditional company with a rigid hierarchy and strict rules, or is it a more modern company that is more flexible and fluid? The second factor is the type of employee you are. Are you a high-performing employee who is self-motivated and driven, or are you someone who needs more structure and guidance?
The third factor is the type of work you are doing. Is it creative and innovative, or is it more routine and repetitive? The fourth factor is the company’s culture. Is it a competitive and aggressive culture, or is it more cooperative and collaborative?
Once you have considered these factors, you can define the performance management process that will work best for you and your company.
2. Establishing objectives and expectations.
Setting objectives and expectations is critical to the success of any project. To ensure that all stakeholders are on the same page, it is essential to agree on what is to be achieved and what is expected from each team member. This includes defining what is meant by success and agreeing on any measures that will be used to track progress.
It is also essential to set realistic expectations. The project will likely only succeed if the objectives are ambitious and the timeline is realistic. Stakeholders need to be realistic about what can be accomplished within the given timeframe and what is required to achieve the desired outcome.
By setting clear objectives and expectations, everyone involved will better understand what is required and what is possible.
3. Implementing effective performance management practices.
To ensure that your employees are meeting and exceeding expectations, it is crucial to put in place effective performance management practices. This includes setting clear goals and expectations, providing feedback, and conducting reviews.
Setting goals and expectations is vital to be clear and concise. Employees should understand what is expected of them and what they must do to meet or exceed expectations. Remember, that’s only possible when the goals are realistic and achievable.
Feedback should be given regularly and should be specific. Employees should understand what they did well and what they need to work on. Feedback should also be timely, so employees can make changes if necessary.
Reviews should be conducted regularly and should be used to assess employee progress and set new goals. Considerations should also be used to identify any potential issues or problems.
4. Tracking and reviewing progress.
Progress tracking is an integral part of any project. By tracking your progress, you can ensure that you are on track to meet your goals and can make any necessary adjustments along the way.
There are several different ways to track your progress, depending on the project and the tools you have available. One common practice is to create a project plan, which outlines the steps you need to take to complete the project. This can help you stay on track and ensure that you are making progress towards your goals.
Another way to track progress is to keep a project journal. This can help you document your progress and any challenges or setbacks. This can help track your progress over time and identify any areas that need improvement.
Finally, you can use tracking tools such as spreadsheets or project management software to track your progress. This can provide more detailed information about your project and help you stay on track.
No matter which method you use, tracking your progress is a meaningful way to ensure that your project is on track.
Regardless of where you work, communication is the key to your success. How you communicate can mean the difference between getting ahead and falling behind. In the workplace, there are many things at stake. Whether you are understood, is just one of them. People in powerful positions are likely to reward similar styles because they feel comfortable with people who think and act like them. They see these people as more likely to share their views and be loyal to them. This self-reinforcing behaviour creates an echo chamber in which people with similar styles reinforce each other’s views, pushing people with different types to the margins.
This tendency can have severe consequences in the workplace. For example, research shows that people who are directive when giving orders (that is, those who tell subordinates what to do clearly and concisely) are more likely to be rewarded with promotions than those who are indirect. This is because their style is seen as more in line with the expectations of an influential person. Those who are indirect may be seen as needing more confidence and, therefore, may not be seen as a good fit for a high-level position.
What can one do?
There are many ways to give criticism, give orders, or communicate, but some methods are better than others. Some people believe that the best way to give criticism is to be as blunt and honest as possible. This can often be very effective, as it gets the message across quickly and unambiguously. However, it can also be very harsh and can easily offend the person receiving the criticism.
Another method is to couch the criticism in more favourable terms. This can make it easier to hear, but it can also make it less effective, as the person receiving it may need to understand that there is something wrong with their behaviour.
Ultimately, the best way to give criticism, order, or communicate depends on the situation and the people involved. What works for one person may not work for another. Each method will only work for some people involved.
Different ways of speaking can produce different results in different situations. For example, a company’s culture can influence how speakers are perceived. Additionally, the speaker’s rank can also affect how they are received. The speaker’s linguistic style can also influence how they are perceived. Finally, how these styles interact with one another can also produce different outcomes.
A linguistic style is a powerful tool that can be used to communicate with people in different situations. The ability to be aware of the power of linguistic style and use it to communicate effectively is a critical skill for managers to ensure that valuable voices are heard. For example, If you think unstructured meetings give everyone an equal chance to speak, think again. Different conversational styles can create opportunities for some people to dominate the discussion. At such meetings, those comfortable speaking up in groups, who need little or no silence before raising their hands, or who speak out quickly without waiting to be recognised are more likely to be heard. In a meeting of like-minded individuals, following the same rules will ensure your voice is heard. However, if you meet with people who adhere to different regulations, it may be easier for you to be heard.
Gender socialisation often dictates that boys learn one communication style and girls learn another. This can often be seen in meetings, where men are more likely to be heard than women. Women participating in one-on-one discussions or all-female groups may be less likely to be heard in a meeting with most men. However, some women share the communication style more commonly than men and risk being seen as too aggressive.
Linguistic Strategy and Leadership
A manager who understands the dynamics of linguistic style can develop more adaptive and flexible approaches to running or participating in meetings, mentoring or advancing the careers of others, evaluating performance, and so on. A manager can ensure that everyone’s ideas are heard and credited by being aware of how people communicate. No single solution will fit all contexts, but a manager can create a more inclusive and productive work environment by being mindful of how people communicate.
The ability to read interactions and adjust one’s style to the people they interact with is a crucial skill for any manager in today’s culturally diverse and global business environment. By understanding that different people have different ways of saying what they mean, managers can take advantage of the talents of people with a broad range of linguistic styles.
Nidhi watched with disbelief as her two colleagues, who had just been quarrelling about budget cuts, became friends again as if nothing had happened. “How can you pretend that fight never happened?” she asked.
“Who’s pretending it never happened?” he replied, equally aghast at the question and the behaviour. “It happened,” he said, “and it’s over.”
She was confused by his response. She couldn’t understand how he could forget about the argument they had just been through.
Men and women differ in their interpretation of communication rituals – men often take them at face value, while women often read into them more deeply. Women are often great at offering up compliments and kind words to soften the blow. However, men usually take this ritual opposition too literally, resulting in miscommunication and confusion. By understanding how men and women communicate, we can better interpret the opposite sex’s actions and avoid any potential misunderstandings.
At work, some people(mostly men) like to discuss ideas in a particular way. They will present their ideas in the most specific and complete form possible and then wait to see if they are challenged. For these people, being forced to defend an idea provides an opportunity to improve it. More often than not, they may play devil’s advocate in challenging others’ ideas, trying to put them down as a way of helping them explore and improve their ideas.
This communication style can be powerful if everyone participates in it, but those not used to it may need help following. If challenged, they may give up on an idea, taking the objections as a sign that the concept is not good. Even worse, they might take the opposition’s criticism personally and find it challenging to work at their best in a hostile setting. People not used to this style may be hesitant to share their ideas, fearing potential attacks. Ironically, this hesitance makes their opponents more likely to attack than to fend them off.
Some consulting firms use confrontational interviewing to challenge the candidate to “crack a case” in real-time. A partner at one firm told me that women tend to do less well in this kind of interaction, and it certainly affects who gets hired. But many women who don’t do well during the test are doing exceptionally well in their careers, turning out to be way more intelligent than some men who look like they have aced the interview.
Confident people are never afraid of opposition because they know that it is a natural part of the process. Insecure people, on the other hand, are often fearful of opposing views because they fear their ideas might not be as good as they thought. If you are uncomfortable with verbal opposition, it is a sign that you are not confident in your ideas.
In organisations, individual managers’ effectiveness depends partly on their skill in negotiating authority. This skill is based not only on their position within the organisation but also on how their linguistic style reflects their status. How we speak can reinforce or undercut our efforts to negotiate authority.
Speakers signal power and status by how direct or indirect they are in their language. Directness can be seen as a way of asserting dominance, while indirectness can be seen as a way of showing respect to the listener.
Despite the widespread belief that it’s best to say exactly what we mean, it is also one of the elements that vary most from culture to culture. Indirectness can cause enormous misunderstanding when speakers have different habits and expectations about how it is used. When it comes to telling others what to do, women are likely to be indirect. Girls learn from a young age that assertiveness and commanding others can lead to social sanctions like being labelled as “bossy.” Consequently, women often resort to using less direct methods to communicate their thoughts and intentions.
Unsurprisingly, men are likelier to be indirect when admitting fault or weakness. After all, boys are ready to push around boys who assume the one-down position. Isn’t it? What do you think?
More on it later
I help with practical and innovative solutions to your branding, marketing and advertising challenges. Please feel free to connect with me.
Mobile Phone: +91 95600 69537 Email: karuuna.sharma@teamportrait.in